CORONA

Most have tried it, many of you think its cool. But what are you really saying about yourself when you purchase one of Mexico's most staple offerings?

 

LET US EXAMINE the applications of the Corona in the modern bar environment.

Everyone knows it, it’s not Carlton Draught and you might even fool your mate (or your date) into thinking that you have good taste.

For this reason, Corona is one of the few safety beers that exist in most bars today.

Think of a dance floor. When you’re dancing to the beat of your favourite club anthem and your throwing punches and digging holes, there’s always a dance that you will revert to when the bass cuts out. That is called the safety dance.

For the most part, clever marketing and public awareness have ensured that Corona remains on the tip of everyone’s tongue when they consider drinking a premium international beer at a bar.

However, it should be known that Corona is a drink that should be consumed in large quantities. As it has little depth of flavour and visibly resembles urine (and some would argue tastes like), it excels on hot summer days and demands the company of many more Coronas.

For this reason, cases run upwards of $50 dollars at your local Dan Murphys. The company is aware of its appeal to the everyman and that once consumed there will be an unrelenting need for more.

Corona is traditionally served with lime, which gives it the sophisticated edge that it needs to remain ‘outside the square’ of traditional beer drinking practise.

People come up with all sorts of explanations to explain this. The most popular of folk-lore indicates that Mexican drinkers do it to keep the flies out of their beer. Massive props to the Corona team for having cornered the native insect market also. But that raises the question; what about fruit flies?

In any case, I believe the addition of a lime wedge makes the beer go flat very quickly, and that also makes it taste like lime; which is apparently better than a plain Corona, or so the Mexicans would have us believe.

Weighing in at 4.6% Alcohol per volume, Corona Extra (as it is officially known) rates fairly decent on the scale of; ‘ease of consumption vs. maximum inebriation level.

It’s just so easy to drink.

And while beer connoisseurs and bartenders generally avoid it in favor of other, more satisfying lagers, you can't help but applaud its perseverance. Reliable, golden... and it tastes kinda like bitter water. 

Corona, always a safe choice for a sunny day, or when one knows of nothing else.